Data and analytics is the heart of a digital business platform. Today, big data (BD) becomes useful when it enriches decision making that is enhanced by application of analytical techniques and some element of human interaction. With the merging of data and information vs. knowledge and intelligence, this chapter investigates an opportunity for cross-fertilization between BD and the field of digital business with related disciplines. Primary BD and analytics platform is a set of business capabilities. This chapter aims to investigate the potential relationship of BD and analytics platform and digital business platform. In doing so, it develops a BD value chain framework, BD business model pattern (BDBMP) with related levels of BD maturity improvement. This framework could be used to find answers on the basic BD and digital business relationship questions.