This chapter reviews the following key aspects of platform research: platform strategy, dynamic capabilities, and business models. The main platform typologies and basic definitions are described first. It provides a brief summary of the literature relating to arguing platform strategy, platform life cycle, platform building blocks, and business models. A platform strategy categorization taxonomy and platform practical strategies of preventing platform disintermediation are developed. The main types of platform business models are introduced. The multi-sided platform business model pattern (MSP BMP) is designed. MSP BMP is used as a basic conceptual framework and knowledge management tool for describing, analyzing, and interpreting non-price instruments used by digital platforms, especially platform intermediaries.
Original languageEnglish
Title of host publicationMulti-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
PublisherIGI Global
Chapter1
Pages1-43
Number of pages43
DOIs
StatePublished - 2018

    Research areas

  • Digital Platform, Business models

ID: 28163558