This case study gives an overview of the Russian fast food industry and how the Chainaya Lozhka (Teaspoon) Company entered this very competitive market. It provides information about the company's development during the first five years of its existence and gives special attention to issues such as company management within the company life cycle theory. The case contains extensive information that can help in working out future strategies for the company's development and in choosing a suitable organizational structure that would meet business demands.
Original languageEnglish
Pages (from-to)89-109
JournalAsian Journal of Management Cases
Volume5
Issue number2
StatePublished - 2008

    Research areas

  • РИНЦ, Chainaya Lozhka(Teaspoon)

ID: 5072587