Building a Strong Cultural Brand of Saint-Petersburg in the Global Economy:

Original language	English
Title of host publication	Proceedings of the 15th International Scientific Conference on Globalization and its Socio-Economic Consequences.
Place of Publication	Zilina, Slovakia
Publisher	EDIS-Zilina University publisher
Pages	559-571
Number of pages	13
Volume	Part II
ISBN (Print)	978-80-8154-145-2
State	Published - 2015
Event	GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES : 15th International Scientific Conference - University of Zilina, Zilina, Russian Federation Duration: 7 Oct 2015 → 8 Oct 2015 http://University of Zilina

Conference	GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES
Country/Territory	Russian Federation
City	Zilina
Period	7/10/15 → 8/10/15
Internet address	http://University of Zilina

ID: 51729684

Building a Strong Cultural Brand of Saint-Petersburg in the Global Economy: Breakthrough Positioning and Approaches to the Assessment