The article describes and analyzes the research methods of political journalism in the axiological context. For a researcher, appealing to values means diving into the space of meanings and interpretations, which are difficult to grasp within the framework of the positivist epistemological paradigm that dominates the Western research tradition. There is a need to combine the interpretivist and positivist paradigms in the study of political journalism through the prism of values. Another problem consists in the analysis of empirical data. The use of quantitative methods entails a risk of underestimating the subjective interpretations of political events in journalism, while qualitative methods are not always representative in a broad context. The authors propose an algorithm of research in the sphere of political journalism axiology that accounts for a variety of methods used in the study of mass communications.