Research output: Contribution to journal › Article › peer-review
A Dynamic Pricing Model for Software Products Incorporating Human Experiences. / Saltan, Andrey; Nikula, Uolevi; Seffah, Ahmed; Yurkov, Alexander.
In: Lecture Notes in Business Information Processing, Vol. 240, 2016, p. 135-144.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - A Dynamic Pricing Model for Software Products Incorporating Human Experiences
AU - Saltan, Andrey
AU - Nikula, Uolevi
AU - Seffah, Ahmed
AU - Yurkov, Alexander
PY - 2016
Y1 - 2016
N2 - At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.
AB - At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.
KW - Software product strategy
KW - Software market
KW - Decision making
KW - Pricing model
KW - Simulation model
M3 - Article
VL - 240
SP - 135
EP - 144
JO - Lecture Notes in Business Information Processing
JF - Lecture Notes in Business Information Processing
SN - 1865-1348
ER -
ID: 7616726