The article studies American Instagram posts and discusses the ways to consolidate Democrat supporters and make them more actively participate in the
campaign: the use of imperative constructions, slogans, references to values
and personal examples. Some cases of cross-modal coordination in messages
are also mentioned.
Translated title of the contributionINCENTIVE AND CONSOLIDATING ELEMENTS IN INSTAGRAM POSTS BEFORE MIDTERM ELECTIONS 2018 IN THE USA
Original languageRussian
Pages (from-to)859-864
JournalКогнитивные исследования языка
Issue number37
StatePublished - 2019
EventIX Международный конгресс по когнитивной лингвистике : Интегративные процессы в когнитивной лингвистике - Нижний Новгород, Russian Federation
Duration: 16 May 2019 → 18 May 2019

    Scopus subject areas

  • Arts and Humanities(all)

    Research areas

  • sociopolitical discourse, Instagram, global communicative strategies, communicative alignment, group consolidation, activation of the electorate

ID: 49069885