Intensive development of design charts in the last third of the nineteenth century was an international phenomenon. But in Russia, compared with the countries of Western Europe and America, this process began about 15 - 20 years later. It was determined by a combination of a number of socio-cultural and economic factors, among which are the main ones: creation of a single nationwide market and the increase in commercial competition, the formation of urban culture, technological progress in the printing industry, an active exhibition activity. The article deals with the conditions of the advertising design graphics in Russia at an early stage of development, it can be traced to form a new layer of visual culture and new media art of communication in various fields of art and culture, the gradual transformation of the printed information in a mass act of artistic communication.