This article analyzes the application of competence-based approach to students who want to get special knowledge from the professional activities of a specialist in advertising and public relations. The practice of introduction of modern courses in educational programs in the direction of “Advertising and public relations” is considered.
Translated title of the contributionNEW COMPETENCIES OF STUDENTS IN THE FIELD OF "ADVERTISING AND PUBLIC RELATIONS": PARTICIPATION IN PROJECTS OF STATE AND CORPORATE CUSTOMERS
Original languageRussian
Pages (from-to)121-124
JournalВЕСТНИК ГУМАНИТАРНОГО ФАКУЛЬТЕТА САНКТ-ПЕТЕРБУРГСКОГО ГОСУДАРСТВЕННОГО УНИВЕРСИТЕТА ТЕЛЕКОММУНИКАЦИЙ ИМ. ПРОФЕССОРА М.А. БОНЧ-БРУЕВИЧА
Issue number10
StatePublished - 2018

ID: 37819033