TY - JOUR

T1 - «Вежливое» взаимодействие с умными колонками в повседневной жизни: универсальные нормы и новые формы социальности

AU - Трегубова, Наталья Дамировна

AU - Фейгина, Анна Яковлевна

PY - 2024/11/8

Y1 - 2024/11/8

N2 - Understanding the use of artificial intelligence (AI) tools and technologies in everyday life is an important task for contemporary sociological research. One of the key issues in the analysis of humanAI interaction is the consideration of new social and ethical norms in everyday life. This paper presents the results of an empirical study aimed at revealing the norms and forms of politeness that people use when communicating with smart speakers. The theoretical foundations of the research embrace the sociology of everyday life, the concept of artificial communication by Elena Esposito, and the concept of the evocative object by Sherry Turkle. The problem of politeness in interaction with a smart speaker is characterized in terms of Erving Goffman’s concept of face and the concept of linguistic politeness. The authors formulate research questions and assumptions that are tested based on the analysis of 18 interviews with users of smart speakers in St. Petersburg, Tel Aviv, and Berlin. A comparative analysis of interviews with informants demonstrates that the norms of politeness typical for users in communication with smart speakers are similar in different countries. Within such interactions, users combine elements of linguistic politeness (typical polite phrases) and manifestations of politeness such to save the face, one's own and that of the interlocutor. At the same time, the results of the study did not reveal a relationship between how people use smart speakers and the concept of politeness they adhere to in relation to them. Anthropomorphizing of smart speakers turns out to be associated not with the nature of its use, but with its universal ability to enter a conversation.

AB - Understanding the use of artificial intelligence (AI) tools and technologies in everyday life is an important task for contemporary sociological research. One of the key issues in the analysis of humanAI interaction is the consideration of new social and ethical norms in everyday life. This paper presents the results of an empirical study aimed at revealing the norms and forms of politeness that people use when communicating with smart speakers. The theoretical foundations of the research embrace the sociology of everyday life, the concept of artificial communication by Elena Esposito, and the concept of the evocative object by Sherry Turkle. The problem of politeness in interaction with a smart speaker is characterized in terms of Erving Goffman’s concept of face and the concept of linguistic politeness. The authors formulate research questions and assumptions that are tested based on the analysis of 18 interviews with users of smart speakers in St. Petersburg, Tel Aviv, and Berlin. A comparative analysis of interviews with informants demonstrates that the norms of politeness typical for users in communication with smart speakers are similar in different countries. Within such interactions, users combine elements of linguistic politeness (typical polite phrases) and manifestations of politeness such to save the face, one's own and that of the interlocutor. At the same time, the results of the study did not reveal a relationship between how people use smart speakers and the concept of politeness they adhere to in relation to them. Anthropomorphizing of smart speakers turns out to be associated not with the nature of its use, but with its universal ability to enter a conversation.

KW - artificial communication

KW - conversational AI

KW - domestication of technologies

KW - evocative object

KW - norms of politeness

KW - smart speakers

UR - https://www.mendeley.com/catalogue/f845daea-5234-3d79-930f-35390dbaac72/

U2 - 10.14515/monitoring.2024.5.2593

DO - 10.14515/monitoring.2024.5.2593

M3 - статья

VL - 183

SP - 142

EP - 165

JO - МОНИТОРИНГ ОБЩЕСТВЕННОГО МНЕНИЯ: ЭКОНОМИЧЕСКИЕ И СОЦИАЛЬНЫЕ ПЕРЕМЕНЫ

JF - МОНИТОРИНГ ОБЩЕСТВЕННОГО МНЕНИЯ: ЭКОНОМИЧЕСКИЕ И СОЦИАЛЬНЫЕ ПЕРЕМЕНЫ

SN - 2219-5467

IS - 5

ER -