The aim of this article is to rethink the basics of psychological warfare through the prism of securitization theory as one of the most contemporary frameworks in the sphere of international security studies. The article concentrates on some key aspects of the theory’s development and evolution, as well as provides a brief characteristic of the major schools and approaches (‘Copenhagen School’, ‘Paris School’, ‘internalist’ and ‘externalist’ reading). It is argued that one of the main trends in the evolution of the theory in the last decade has been attempts to go beyond the study of discourse and extend the framework by studying external factors and conditions, political and administrative practices. While noting some significant similarities between the modern interpretations of the securitization theory and psychological operations, one may propose several hypotheses regarding their interrelation: 1) securitization is one of the core mechanisms in the sphere of psychological operations; 2) successful psych