The article considers the transformation of the place and role of the situation analysis method in communication activities. This transformation was largely facilitated by the emergence of the phenomenon of strategic communications, which introduced a number of fundamentally new characteristics to this method - integrity, durability, and complexity.
Original languageRussian
Title of host publicationРоссийская пиарология: тренды и драйверы.
Pages12-16
StatePublished - 2020

    Research areas

  • management decision, situation analysis, strategic communications, ситуационный анализ, стратегические коммуникации, управленческое решение

ID: 78422686