We substantiate the need for the print media small businesses to possess relevant tools to face modern challenges and maintain their competitive ability. We introduce our own method of assessing effectiveness of the tools in question.
Translated title of the contributionON ASSESSING EFFECTIVENESS OF MODEL OF STRATEGIC MANAGEMENT OF PRINT MEDIA SMALL BUSINESSES
Original languageRussian
Pages (from-to)245-249
JournalЖУРНАЛ ПРАВОВЫХ И ЭКОНОМИЧЕСКИХ ИССЛЕДОВАНИЙ
Issue number4
StatePublished - 2020

    Research areas

  • strategic management, ASSESSMENT OF EFFECTIVENESS, competitive ability, PRINT MEDIA, small business, STRATEGIC MODEL, STRATEGY EFFICIENCY

ID: 104379349