The article deals with France’s President Emmanuel Macron’s ambition for extending the international influence of the French language. Charles de Gaulle and Древняя и Новая Романия. Выпуск 23 111 Georges Pompidou have already come up with similar projects in the past. However, the current position of French language on the world stage is evidence of the failure of the these projects. The initiative for the French language was wildly supported by French society. E. Macron mentioned his ambition for the the French language in his speeches in many foreign trips and became a kind of spokesmodel of the advertising campaign “Make the French language great again”. France aims to increase the number of students going to French high schools overseas, as well as foreign students studying in France, to reach new audiences and reconquer terrains on the word stage, to support the development of cultural and creative activity in French language.