This article explores the professional labor rehabilitation of young
people with disabilities and their integration into the labor market in the context of
Russian social policy using media materials. The public opinion on the position of disabled people in the labor market is reflected. The relation to the role of the media in the formation of an inclusive working environment is shown. The successful social practices of labor rehabilitation of disabled people and personal success stories of disabled people in various professions covered in media materials. Barriers were identified that impede the effective development of projects for the employment of citizens with disabilities. The tools for the positive representation of the professional activity of disabled people in the mass media have been formed.