Географический подход при создании туристического бренда региона и проектировании туристических кластеров

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Географический подход при создании туристического бренда региона и проектировании туристических кластеров. / Isachenko, T. E.; Postnikova, E. A.

In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 7: ГЕОЛОГИЯ, ГЕОГРАФИЯ, Vol. 2015, No. 4, 2015, p. 124-135.

Research output: Contribution to journal › Review article › peer-review

BibTeX

@article{21e193a77d1444fc9350ee848ce0e3c3,

title = "Географический подход при создании туристического бренда региона и проектировании туристических кластеров",

abstract = "The article discusses theoretical and practical aspects of place branding. Special attention is paid to terminology testing. In the author's view, {"}place brand{"} is a multivariate construct, based on a comprehensive geographic image including a set of unique symbolic and associative elements, and transmitting the identity of the territory. The main task of this study is to demonstrate the practicability of geographic approach for place branding and tourist areas planning. The proposed method includes four steps: 1) the regional study for the complex geographical image creation and pointing both the most typical and unique features of the territory; 2) the symbolic presentation of geographic image; 3) analysis of objects reflecting the symbolic interpretation of the geographical image and their spatial differentiation; 4) proposals for the allocation of basic tourist areas. For testing the method, the area of the Small Silver Ring of Northwestern Russia (Leningrad, Novgorod and Pskov regions) was chosen. Eleven sub-brands, based on the symbolic presentation of the geographical image of the region were proposed and ten basic areas were recommended for priority development. The results can be used for development of tourist-recreational system {"}Silver necklace of Russia{"}. Refs 11. Figs 2. Table 1.",

keywords = "Geographic approach, Geographic image, Leningrad Region, Novgorod Region, Place brand, Pskov Region, Tourist brand",

author = "Isachenko, {T. E.} and Postnikova, {E. A.}",

year = "2015",

language = "русский",

volume = "2015",

pages = "124--135",

journal = "Вестник Санкт-Петербургского университета. Науки о Земле",

issn = "2541-9668",

publisher = "Издательство Санкт-Петербургского университета",

number = "4",

}

RIS

TY - JOUR

T1 - Географический подход при создании туристического бренда региона и проектировании туристических кластеров

AU - Isachenko, T. E.

AU - Postnikova, E. A.

PY - 2015

Y1 - 2015

N2 - The article discusses theoretical and practical aspects of place branding. Special attention is paid to terminology testing. In the author's view, "place brand" is a multivariate construct, based on a comprehensive geographic image including a set of unique symbolic and associative elements, and transmitting the identity of the territory. The main task of this study is to demonstrate the practicability of geographic approach for place branding and tourist areas planning. The proposed method includes four steps: 1) the regional study for the complex geographical image creation and pointing both the most typical and unique features of the territory; 2) the symbolic presentation of geographic image; 3) analysis of objects reflecting the symbolic interpretation of the geographical image and their spatial differentiation; 4) proposals for the allocation of basic tourist areas. For testing the method, the area of the Small Silver Ring of Northwestern Russia (Leningrad, Novgorod and Pskov regions) was chosen. Eleven sub-brands, based on the symbolic presentation of the geographical image of the region were proposed and ten basic areas were recommended for priority development. The results can be used for development of tourist-recreational system "Silver necklace of Russia". Refs 11. Figs 2. Table 1.

AB - The article discusses theoretical and practical aspects of place branding. Special attention is paid to terminology testing. In the author's view, "place brand" is a multivariate construct, based on a comprehensive geographic image including a set of unique symbolic and associative elements, and transmitting the identity of the territory. The main task of this study is to demonstrate the practicability of geographic approach for place branding and tourist areas planning. The proposed method includes four steps: 1) the regional study for the complex geographical image creation and pointing both the most typical and unique features of the territory; 2) the symbolic presentation of geographic image; 3) analysis of objects reflecting the symbolic interpretation of the geographical image and their spatial differentiation; 4) proposals for the allocation of basic tourist areas. For testing the method, the area of the Small Silver Ring of Northwestern Russia (Leningrad, Novgorod and Pskov regions) was chosen. Eleven sub-brands, based on the symbolic presentation of the geographical image of the region were proposed and ten basic areas were recommended for priority development. The results can be used for development of tourist-recreational system "Silver necklace of Russia". Refs 11. Figs 2. Table 1.

KW - Geographic approach

KW - Geographic image

KW - Leningrad Region

KW - Novgorod Region

KW - Place brand

KW - Pskov Region

KW - Tourist brand

UR - http://www.scopus.com/inward/record.url?scp=85042773340&partnerID=8YFLogxK

M3 - Обзорная статья

AN - SCOPUS:85042773340

VL - 2015

SP - 124

EP - 135

JO - Вестник Санкт-Петербургского университета. Науки о Земле

JF - Вестник Санкт-Петербургского университета. Науки о Земле

SN - 2541-9668

IS - 4

ER -

ID: 75332033