The work is devoted to the concept of a changing world. There is an implicit prototype of a changing personality with
certain character traits in the common consciousness has been submitted. The variability of the personality is understood as a
stable personal trait. Perceptions about the world’s and personality’s variability related to the socio-demographic characteristics,
the implicit concept of the world and traditional beliefs. The concept of “changing personality in a changing world” is implicitly
presented in the ordinary consciousness.