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СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ. / Быкова, Елена Владимировна; Гавра, Дмитрий Петрович.

In: ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА, No. 3, 19.03.2026, p. 70-90.

Research output: Contribution to journal › Article › peer-review

Harvard

Быкова, ЕВ & Гавра, ДП 2026, 'СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ', ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА, no. 3, pp. 70-90. https://doi.org/10.55959/msu.vestnik.journ.3.2026.7090

APA

Быкова, Е. В., & Гавра, Д. П. (2026). СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ. ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА, (3), 70-90. https://doi.org/10.55959/msu.vestnik.journ.3.2026.7090

Vancouver

Быкова ЕВ, Гавра ДП. СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ. ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА. 2026 Mar 19;(3):70-90. https://doi.org/10.55959/msu.vestnik.journ.3.2026.7090

Author

Быкова, Елена Владимировна ; Гавра, Дмитрий Петрович. / СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ. In: ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА. 2026 ; No. 3. pp. 70-90.

BibTeX

@article{f2adb8a8034f4572ade26050974c3164,
title = "СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ",
abstract = "The review article introduces the concept of “serial media format” into the academic field of “Media Communications and Journalism.” The authors outline the theoretical foundations and prerequisites for the expansion of serial media formats in the platform society across all types of communication products (adaptability to content planning algorithms, hyper-personalization, time budgeting and micro-planning of attention, reduced choice fatigue, social synchronization, content monetization, the creation of transmedia worlds, the formation of attachments, psychological defense, and niche microseriality). Based on a theoretical review of academic publications by Russian and international media researchers of the last decade, the authors develop a definition of the serial media format and provide its basic characteristics (iteration/variation, openness/ incompleteness, segmentation, paratextuality, implicit contractual relationships). Based on an analysis of contemporary media content, the article proposes a typology of modern serial media formats and outlines prospects for their further research in the Russian media space.",
keywords = "digital fatigue, digital media industry, media audiences, paratextuality, platform society, serial media format, transmedia worlds",
author = "Быкова, {Елена Владимировна} and Гавра, {Дмитрий Петрович}",
year = "2026",
month = mar,
day = "19",
doi = "10.55959/msu.vestnik.journ.3.2026.7090",
language = "русский",
pages = "70--90",
journal = "ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА",
issn = "0320-8079",
publisher = "Издательство Московского университета",
number = "3",

}

RIS

TY - JOUR

T1 - СЕРИАЛЬНЫЙ МЕДИАФОРМАТ В ЦИФРОВОЙ МЕДИАИНДУСТРИИ: ОПРЕДЕЛЕНИЕ, БАЗОВЫЕ ХАРАКТЕРИСТИКИ И ТИПОЛОГИЯ

AU - Быкова, Елена Владимировна

AU - Гавра, Дмитрий Петрович

PY - 2026/3/19

Y1 - 2026/3/19

N2 - The review article introduces the concept of “serial media format” into the academic field of “Media Communications and Journalism.” The authors outline the theoretical foundations and prerequisites for the expansion of serial media formats in the platform society across all types of communication products (adaptability to content planning algorithms, hyper-personalization, time budgeting and micro-planning of attention, reduced choice fatigue, social synchronization, content monetization, the creation of transmedia worlds, the formation of attachments, psychological defense, and niche microseriality). Based on a theoretical review of academic publications by Russian and international media researchers of the last decade, the authors develop a definition of the serial media format and provide its basic characteristics (iteration/variation, openness/ incompleteness, segmentation, paratextuality, implicit contractual relationships). Based on an analysis of contemporary media content, the article proposes a typology of modern serial media formats and outlines prospects for their further research in the Russian media space.

AB - The review article introduces the concept of “serial media format” into the academic field of “Media Communications and Journalism.” The authors outline the theoretical foundations and prerequisites for the expansion of serial media formats in the platform society across all types of communication products (adaptability to content planning algorithms, hyper-personalization, time budgeting and micro-planning of attention, reduced choice fatigue, social synchronization, content monetization, the creation of transmedia worlds, the formation of attachments, psychological defense, and niche microseriality). Based on a theoretical review of academic publications by Russian and international media researchers of the last decade, the authors develop a definition of the serial media format and provide its basic characteristics (iteration/variation, openness/ incompleteness, segmentation, paratextuality, implicit contractual relationships). Based on an analysis of contemporary media content, the article proposes a typology of modern serial media formats and outlines prospects for their further research in the Russian media space.

KW - digital fatigue

KW - digital media industry

KW - media audiences

KW - paratextuality

KW - platform society

KW - serial media format

KW - transmedia worlds

UR - http://elibrary.ru/item.asp?id=91878296

UR - https://www.mendeley.com/catalogue/3cecd67b-797c-36a9-88b7-eced53c4c9dd/

U2 - 10.55959/msu.vestnik.journ.3.2026.7090

DO - 10.55959/msu.vestnik.journ.3.2026.7090

M3 - статья

SP - 70

EP - 90

JO - ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА

JF - ВЕСТНИК МОСКОВСКОГО УНИВЕРСИТЕТА. СЕРИЯ 10: ЖУРНАЛИСТИКА

SN - 0320-8079

IS - 3

ER -

ID: 160151129