The relevance of the study is dictated by the intensification of relations between the Russian Federation and Asian countries. Vietnam in this context is one of the positive examples of bilateral cooperation. Vietnamese school history books, popular science publications, comics and video materials are used as research sources. Methodologically, the study is carried out within the framework of the concept of sociocultural interaction between the two states. For the Vietnamese authors, the continuity of key state officials and Russia’s historical eras is important. In school textbooks, comics and videos, one can trace the unity of perception of Russia through evaluating Ivan IV, Peter the Great, Catherine II, Vladimir Lenin and Vladimir Putin (representing modern Russia) as the organizers of a strong state. For the authors of comics, it becomes mandatory to illustrate Russia’s policy in the Far East: Peter the Great’s advance to Kamchatka, trade with China, the development of Siberia by Catherine II, the expansion of the territory of the Russian Empire to Alaska, the organization of a trading mission to Japan. Promoting a positive image of Russia in Vietnam, in particular through the image of Peter the Great, is productive and can bring positive results for the bilateral relations. This is an important and time-consuming process in the era of information pressure on people, when positive images are used for various purposes.