In the context of a global crisis associated with the total spread of a new type of pandemic and its severe socio-economic consequences, the use of explanatory models and tools accumulated by other sciences becomes a prerequisite for effective communication. Moreover, the use of the approach called
Translated title of the contributionNEW RESEARCH APPROACHES IN COMMUNICATION SCIENCE. FACING THE CHALLENGES OF GLOBAL CRISIS
Original languageRussian
Pages (from-to)11-23
JournalРоссийская школа связей с общественностью
Issue number16
StatePublished - 2020

    Research areas

  • communicative sciences, communicative studies, PEST analysis, research intervention, situational analysis, исследовательская, коммуникативные науки

ID: 75079852