The article describes the main approaches to the definition of the term “hyperlocal media” and the phenomenon of the hyperlocalization. The author declares that proximity in the digital environment affects media communications in the modern Russian metropolis. We see that the practices of the media consumption are changing, and the audience is no longer satisfied with the passive role in the media consumption chain. Some of the media consumers are faced with the large amounts of information and isolate themselves by consuming only the local news. At the same time, confusion between the concepts of “local media” and “hyperlocal media” often arises. As a result, it becomes necessary to separate these terms. An important role in the work is played by the concept of the neighborhood in the digital environment as a kind of limiter that separates hyperlocal media from local media. Also, the prerequisites of the emergence and the subsequent growth of the hyperlocal media are identified in the work.