The article discusses one of the most important sports media discourse of the last time. The basis of the analysis is a series of films on the German channel ARD, in which Russia is charged with the organization of the state system of support of the use of doping for sport. The author examines the event information and the context of the emergence of this “investigative journalism” and finds them provocative and conjunctural nature. Evidenced by organizational and legal implications for the Olympic and Paralympic teams of the Russian Federation in 2016.