The fact that the same information in writing can be communicated in different ways raises the question of how the structure of a message affects its perception. In this research, firstly, we study the situations, in which the use of certain patterns primarily depends on a change in the structure of the creolized text, based on the proposed information communicated by means of verbal and non-verbal components’ interactions. Secondly, we study the patterns, the use of which is mainly aimed at establishing links between different elements and objects, but not at including or repeating the information. We proceed from the proposition that the purpose of using these patterns is the author’s influence on the recipient in the process of communication, and within the framework of this research, we attempted to identify these means and define the potential of their influence, as well as their functions in the posts from English blogs. As a result of our research, we were able to identify and describe various means: t