This paper provides an overview and analysis of the use of motion design technology for various museums and educational projects. The prospects and advantages of the possibilities of motion design are considered as a means of attracting attention, improving the perception of information and the possibilities of its application for the popularization of culture through the Internet. The application of new means of visualization of information in the field of culture and education is associated with the need to improve the forms of presentation of materials for the involvement of young people in cognitive processes through multimedia. On the basis of the study conclusions are drawn both about the variety of technological methods for creating the actual animation, as well as the ways to demonstrate it. The most interesting and effective techniques in motion design, its advantages in relation to the traditional static presentation of information are revealed. A further increase in the use of motion design technol