Observation of fragments from TV interviews with people of creative professions, which allowed them to report their thoughts, to show their character and feelings, revealed an intense creative life in society, a keen sense of time while preserving cultural traditions, the proximity of cognitive processes in the minds of participants of conversations, the ability to find adequate linguistic means of expression, organize speech statements, revealing all the noted qualities. As for speech means and techniques, they, without going beyond the boundaries of the zone of creative use of language, confirmed their ability to meet the tasks of adequate expression of thoughts and feelings of the speaker.