The article examines imperative speech patterns to reveal novel trends in the use of politeness markers in everyday communication. The Danish serials provide the data for the research. The content was described and analyzed from the pragmatic, communicative, semantic and contextual viewpoints. The research shows that direct speech acts are those using the imperative form, analytical complexes with modal particles ‘bare, lige, nu, så’, as well as the present tense in sentences with direct word order or the particle ‘nu’ in preposition, questions with the verb ‘gide’ and the present form in preposition.