The article discusses changes in the social and communicational spheres under the impact of informational and communicational technologies. Development of digital economy provokes the growth of the intellectual component in the communicative sphere of human interaction, as well as social differences among people. The authors argue that benefits contained in the digital form are not unambiguous compared to many definitions of information as a purely spiritual sphere; digital benefits have material nature, they can be calculated, represented statistically and through economical and mathematical architecture. Continuous technological progress makes individuals learn throughout their lifetime.