Over the past decades, the Russian real estate market has undergone significant changes. The offer in the modern real estate market is increasingly focused on the consumer, whose psychology has changed dramatically. The buyer came to a conscious, rational, thoughtful decision to buy, which is based on a clear understanding of their own preferences and ideas about the desired housing and its purpose. In addition, the supply in the real estate market correlates with the structure of income of the population and the existing class difference. Thus, due to the increase in the number of people who consider themselves to be in the middle or elite class, the market responds to this trend with a growing number of real estate projects of business class or elite class, respectively. The modern real estate market is based on a client-oriented approach. Therefore, the relevance and need to study the behavior of buyers, in particular, in the luxury real estate market, is obvious. It is the demand for luxury housing that d