The role of virtual communities in the sphere of ethnopolitics is constantly growing. Internet groups based on shared ethnic identity that in their perception is under threat are becoming more and more active both on national and international levels. The article analyses how Sami people being an indigenous community divided between four different countries use Internet in order to preserve their ethnic and cultural heritage, to save and distribute their languages and to form a basis for lobbing political authorities in Nordic countries and Russia. By combining online and offline political activity Sami have managed to find their own unique place in the modern world serving as an inspirational example for other indigenous people.