The article explores the issues of doping-related problems coverage by the national mass media organizations. Subject to the study were, on the one hand, 137 popular doping-related research publications in the state-owned "Russian Newspaper" (RN) designed to promote fair play ideas and concepts and familiarize the target audience with the relevant research and ethical issues. On the other hand, the study included a questioning survey of 300 university athletes to explore the effects of the above RN publications on the young people and their awareness of the doping-related issues. The study gave the grounds to rate the contribution of the "Russian Newspaper" publications to the public awareness of the sporting ethics as high enough, albeit the young athletes were found to seldom rely on this edition as the sole source of information. In this context, the study offers a set of key elements of the fair play promotion media policy, as follows: ensure a systemic approach to the media education for the sport univer