Objective of the study was to scientifically substantiate the phenomenon of sportization as a factor of involvement of population in mass sports. Research methods: analysis, generalization, induction and deduction. Results of the study and conclusions. The authors emphasize that sportization of physical education of the population will be successful if physical education staff are trained in accordance with the sports standards; if physical education is built as a multi-year sports training; if municipal centers of sports training of the population are created on the basis of educational organizations. In this regard, the development of a federal mass sports training standard becomes actual. The standard will contribute to a reasonable combination of public administration and local initiatives to improve physical activity of the population. According to the authors, proceeding from the concept of sportization, mass sports training will provide more effective assimilation by the population of the norms and req