In the realities of the millennium the transcendent is banalized - at any moment the user of web 2.0 can find himself in the meditation space of the Buddhist ritual of building a sand mandala or order a moleben in one of the Orthodox churches of the world. The Internet and new media technologies provide an opportunity to host and store data that is potentially accessible to many people. Sacred texts of various religious traditions, rituals and practical instructions to them, liturgies, molebens, magic formulas and so on, are no longer the domain of a narrow circle of charismatic professionals. And that in itself raises the question of authenticity and authority to any user of such information and practices. Are genuine and credible online ritual practices, digitized sacred and teacher texts, symbolic images, icons, tanks, vlogs with detailed instructions on the rules of prayers by agreement or online collective pujas? And, if the adept of the religion is an offline authority to which this question may be forw