Cooperation of states, control of the World Tourism Organization, national organizations of tourism development allow to increase state revenues, attract foreign capital and partially reorient the economy and legislation to attract foreign tourists and to develop the tourism in the region. the successful conduct of diplomatic negotiations, the maintenance of peaceful stability existence of the world community contribute to the expansion of tourism sector, which has a positive impact on the economy and the development of the cultural sphere of the states. Purpose. To assess the conditions and resources of St. Petersburg for the implementation of business meetings in the Baltic region. Methods. The method of theoretical search by means of studying modern trends in the organization of Congress activities. Identification and evaluation of the city's potential as a business tourism center and conditions of implementation in the organization of congress activities in the Baltic region. Results. Throughout the world, congress and exhibition activities contribute to the improvement of urban infrastructure, increase the budget, as well as promote the image of the region as an international cultural and business center. The government of St. Petersburg pays more and more attention to the organization of congress and exhibition activities. The Congress and exhibition Bureau of St. Petersburg successfully implements business events, attracting representatives of other sectors of the economy, professional communities, public and government organizations. Summary. For Russia, it is strategically necessary not only to have its own ports in the Baltic Sea, but also to implement opportunities for cooperation in the common transport and energy infrastructure, for the organization of cross-border cooperation of neighboring states. The Baltic neighbors are active participants in the implementation of close integration ties in the region together with Russia. The prospects for joint research, educational and cultural projects in the Baltic region are optimistic. At the same time, interregional projects implemented under the patronage of our state are of great importance. Formation of international prestige of Russia in the sphere of intercultural and business communications in the Baltic region, improving the image of St. Petersburg as a cultural center in the Baltic sea region-the goal of development and promotion of business tourism in the city.