The subject of the study is the importance of online media in Russian-Chinese cooperation. As part of the development of this topic, an empirical study was conducted in the form of a survey of Russian and Chinese respondents on the role of online media in Russian-Chinese cooperation. To analyze this problem, we used survey data from Russian and Chinese users. The sample of respondents from the Russian and Chinese sides is 300 people each. Respondents from both countries are equally interested in studying culture and mentality. Both study groups expressed a desire to keep abreast of the latest political developments in the neighboring country and a certain interest in cooperation. The high response of the respondents to the question that online media is a source of information about the cultural and political situation in the country of interest is significant. The methodological basis of the research was a structural and functional approach to the analysis of the role of network media in the processes of Russian-Chinese cooperation. Based on the results of the data obtained during the survey, as well as the analysis of theoretical material, a conclusion is drawn about the importance of the network media factor in modern Russian-Chinese cooperation. It can be noted that online media in China has become somewhat more widespread than in Russia. This trend may be related to the purposeful policy of the Chinese government regarding the digitalization of society, as well as the education system. An important factor in this case is the possibility of overcoming the language barrier not only through the development of modern methods of automatic translation of viewed pages, but also by conducting targeted publications in a foreign language. At the same time, the widespread introduction of artificial intelligence algorithms into online media is gradually making content accessible to people from all over the world, adapting it to the right language and intuitive interface.