The article summarizes up-to-date communication promotion technologies of food delivery services. Integrated use of social media, chatbots, UGC content and work with opinion leaders are the most promising tools.
Original language
Russian
Pages
185-192
State
Published - 2020
Externally published
Yes
Research areas
communication tools, food delivery promotion, social media, коммуникационные инструменты, продвижение доставки еды, социальные медиа
