The article reveals the notion of the discourse of military tourism, examines its relationship with the notion of the discourse of dark tourism, as well as the influence of the events of the Arab Spring on the origin and development of the discourse of military tourism in English and Arabic. The authors analyze the factors that cause an outburst of interest in military tourism, and give the results of a study of the degree of formation of tourism hotspots discourse in the areas of functioning of institutional tourism discourse: academic, professional and public.