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The authors analyze innovative strategies of higher education in the feld of communication specialties. In the education of an advertiser, PR-specialist, journalist, the study of everyday culture as a set of social practices of behavior and the combination of their development with the comprehension of the culture of urban space is relevant; this hypothesis was the reason for the study of socio-psychological and cultural motives of studying the culture of everyday life by students of universities in Yerevan and St. Petersburg.
Translated title of the contributionURBAN CULTURE OF EVERYDAY LIFE IN THE TRAINING OF A COMMUNICATION SPECIALIST
Original languageRussian
Title of host publicationРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды
Subtitle of host publicationСборник материалов II Международной конференции, Челябинск, 17–18 апреля 2020 г
EditorsК.В. Киуру
Place of PublicationЧелябинск
PublisherЧелябинский государственный университет
Pages107-111
ISBN (Print)9785727116678
StatePublished - 2020
EventРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды: Международная научно-практическая конеренция - Челябинский государственный университет, Челябинск, Russian Federation
Duration: 17 Apr 2020 → 18 Apr 2020
Conference number: II

Conference

ConferenceРекламное и PR-образование в условиях информационно-технологических перемен: актуальные вопросы и тренды
Country/TerritoryRussian Federation
CityЧелябинск
Period17/04/20 → 18/04/20

    Research areas

  • communication specialties, CULTURE OF EVERYDAY LIFE, urban space, motivation of learning, performativity of knowledge, Learning technologies

    Scopus subject areas

  • Social Sciences(all)

ID: 53961602