The article attempts to develop an approach to describing the mechanism of network political mobilization by political leaders. The purpose was achieved through a pilot empirical study. In order to obtain data on the participants, means and methods of political mobilization in the network space the method of questioning was used. The audience of the research is students of universities of large Russian cities in the number of 83 people. Participants of research are selected by a method of purposeful sampling. The objectives of the analysis are also the communication environment of political leaders in the network space, technologies, methods and system of evaluation of interaction in social media. The results of the research confirmed the hypothesis of the deployment process of the phenomenon of network political leadership, identified and described trends in the communications of network leaders. Authors offered a methodology of research of network mobilization process through a prism of parameters of network involvement and online political support. The presence of these elements makes it possible to launch the mechanism of political mobilization in social networks. In the long term, the data obtained and the developed tools for empirical research can be useful in conducting large-scale political research, in particular, studying the phenomenon of political recruiting.