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The article discusses the process and efficiency of developing a system of characteristic features of the brand, and also identifies the similarities and differences between brand identity on the example of the Manezh Central Exhibition Hall.
Translated title of the contributionDevelopment of brand identity (for example, the re-branding of the Manezh Central Exhibition Hall)
Original languageRussian
Title of host publicationМедиа в современном мире. 58-е Петербургские чтения
Subtitle of host publicationсб. матер. Междунар. науч. форума. В 2-х томах
EditorsВ.В. Васильева
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages167-169
Volume1
StatePublished - 2019
EventМедиа в современном мире: 58-е Петербургские чтения - СПбГУ, Санкт-Петербург, Russian Federation
Duration: 16 Apr 2019 → 19 Apr 2019
Conference number: 58
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Conference

ConferenceМедиа в современном мире
Abbreviated titleМедиа в современном мире.
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period16/04/19 → 19/04/19
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ID: 42738799