The article reveals a methodical approach to managing the potential of the financial system to ensure the conditions for economic growth of enterprises and increase their innovative activity. The article emphasizes that due to the complexity of coordinating control actions, it is necessary to carry out on the basis of an analysis of the main management functions: planning, organization, coordination, control, or a functional approach based on logical-linguistic models and situational analysis. The aim of the study is to determine the limits of the development of the financial system in order to increase the innovative activity of enterprises, taking into account the necessary in Industry 4.0 transformation of the management structure and modern information and communication technologies. Research methods - logic, dialectics, system theory (system analysis, situational approach, firm theory (efficiency, functionality) and methods of macro-financial analysis. As a result, the study developed a domain model for