The recent crisis of confidence in relations between states makes the intensification of diplomacy one of the key factors in building bridges for the future. In the article the author discusses the effectiveness of one of the so-called new methods of diplomacy - diplomacy of celebrities. The author evaluates the positions of supporters and opponents of this phenomenon, answers questions about the possible evaluation of the effectiveness of the methods of diplomacy of celebrities and analyzes the history of the development of the phenomenon and the actual manifestations of the political influence of celebrities. The key element for the development of the phenomenon, from the point of view of the article, is the transformation of the diplomacy of celebrities from the instrument of national diplomacy into the instrument of diplomacy of international organizations, primarily the UN. Whether it is necessary to use this tool and what the state can expect, these are the main polemical issues that are the focus of the article. The author also offers a set of reasons that make the notion of celebrity diplomacy relevant both during periods of systemic peace in international relations and during periods of rapid transformation. The article suggests to analyze the actual use of active attraction of celebrities to cooperation with the state and international institutions.