Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Особенности креолизации контента в испанской рекламной коммуникации. / Якушкина, Ксения Валерьевна.
LXXV Герценовские чтения. иностранные языки: Сборник научных статей международной научной конференции. СПб : Издательство РГПУ им. А.И. Герцена, 2022. p. 228-231.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Особенности креолизации контента в испанской рекламной коммуникации.
AU - Якушкина, Ксения Валерьевна
PY - 2022
Y1 - 2022
N2 - The report examines the manipulative potential of video-verbal texts in the current marketing discourse and identifies the nuances of building a successful advertising strategy, taking into account the visualization and spectacularization of any given product. The expediency of the study is due to the need for a comprehensive understanding of the features of the functioning of creolized elements used for the image promotion of an advertising object in Spanish marketing communication.
AB - The report examines the manipulative potential of video-verbal texts in the current marketing discourse and identifies the nuances of building a successful advertising strategy, taking into account the visualization and spectacularization of any given product. The expediency of the study is due to the need for a comprehensive understanding of the features of the functioning of creolized elements used for the image promotion of an advertising object in Spanish marketing communication.
M3 - статья в сборнике материалов конференции
SN - 978-5-8064-3222-4
SP - 228
EP - 231
BT - LXXV Герценовские чтения. иностранные языки
PB - Издательство РГПУ им. А.И. Герцена
CY - СПб
T2 - Герценовские чтения. Иностранные языки
Y2 - 14 April 2022 through 15 April 2022
ER -
ID: 102041249