The topic of media regulation throughout the world is gaining the interest not only from the journalistic community and media corporations, but mainly from the state. The technological process and the development of traditional media in the online and mobile user environment forces the media to develop exponentially, which does not leave indifferent any state. Hence the thesis about the relevance of the study. Since the beginning of the 21st century, the audiovisual media in China has been booming in the technical field and in the legal field, but from a scientific point of view, the topic of regulating China’s audiovisual media has not been sufficiently studied to provide a thorough understanding of the subject. This explains the scientific interest of the author to the topic and the research novelty.