Narrative as a way of organizing a text, based on the individual experience of experiencing the facts of history and culture, allows its author to comprehend socially significant events through the prism of private life. Personally painted subjects become in the narrative an impulse to transmit to the reader new knowledge. In the media of Veliky Novgorod, at the same time, there is a documentary in its basis historical narrative (letters, diaries, memoirs) and full of emotions and assessments of the narrative of our contemporaries, in which journalists carefully collected the experience of generations.