The report focuses on the aesthetic analysis of special events. The creation of a "special event" today has become a communication technology aimed at achieving the corporate objectives of the different actors. The impact of this technology is rooted in the experience of culture; a special event is based on the laws of ritual, symbolically built action. Influence through the expressive power of the image allows overcoming the linguistic boundaries of language; thus, the enterprise message today, promptly disseminate technical means of communication able to be understood by millions of audiences.