The report examines the trend of modern text development to visualize information in all spheres of communication, irrespective of the method of transmitting information (written or oral). We consider specific examples of text creolization (using visual images), we analyze such genres as Instagram and Pinterest messages, “atkrytki” (“kardz”), blogs, articles in the electronic and conventional media, textbooks and lectures. Visualization is presented as one of the ways to attract and retain the attention of a modern person who is constantly in the flow of incoming information. Ways of replication of ideas are investigated by the example of the operation of demotivators. We analyze production of users involved in creation of the demotivators-memes. Our analysis highlights the typical ways of creative recycling of demotivators by replacing a comment, a slogan, a visual image, a situation of use. It is proved that the visualization of an idea in demotivators leads to its rapid dissemination and assimilation. Therefore the success and speed of decoding the information in the modern text is largely dependent on the author’s ability to include the visual code into the structure of the product. The report concludes with the need to create a modern text in any field of communication (educational, scientific, business, art, interpersonal) taking into account the tendency of a modern individual to use the visual code in the perception of information.