The transition of socially-significant discussions from journalism production to digital communications in the Internet raises the problem of modernization of scientific notion of the sociality of journalism. Recent studies tend to confirm the social nature of journalism and mass media while separating the more individual and diverse social nature of social media and other forms of digital communication. We assume that they are two sides of the same historical subject. Our aim is to show that, although digital communication is relatively new, it has inherited social significance as well as limitations and biases of journalism. For checking this, we examine the materials of evolution of concepts related to sociality in academic discourse since the 1960s to present: from establishing core concepts to disembedding metaphors such as “social cement”, “cultural anchor” and “civic glue” with metaphors like “liquid”, “liquification”, and “hybridization”. Nowadays, the academic community has begun to understand the social nature of digital and networked communication beyond the scope of traditional journalism, which contributed to the creation of two subjects of sociality in relation to journalism and digital communication networks. As a major outcome of the study, we suggest that the principles of the sociality of journalism as an institution and sociocultural practice can be applied to the topic of digital communications. Here are our proposals that can be applied to both journalism and digital communication: isomorphism to society, lifelikeness, the normative position of the author: “on a par with the hero”, “speaking nearby”. Thus, the sociality of journalism creates the historical dimension of networked interaction; and the concept of the continuous development of the sociality of journalism, media and the Internet reflects a place of theory and history of journalism in the digital humanities. The significance of the work is related to the using of these outcomes in investigations of the national, cultural and networked aspects of digital communication.