The article provides a detailed analysis of the concept of meaning in the "Logic of Sense" by J. Deleuze. The foundations of this theory are tracked. Possible ways of applying this theory in the analysis of culture are discussed. Within the framework of this theory, the meaning of the text is built in a series parallel to the events-meaning underlying the cultural text itself. As a result, the text turns into a complex and multidimensional form, corresponding in form to the basic cluster structures. The clustering of meaning makes it possible to formalize the process of reading cultural texts.