The article is devoted a communicative role of the comic in the creation of the news hyper media text. It was established that in the information wave endures the three periods: reporting, estimated and incentive. In each of these periods the comic acts as the multifunctional phenomenon: the judgment of the message, the tension removal, the escalation of the addressee emotional condition, etc. In the news hyper media text the comic takes the various forms: a joke, a draw, irony, sarcasm, trolling and mockery.