The study interprets zone continuum social data gap. It is designed to 1. Select the desired information from the "media noise" information society 2. Describe the set of images describing Visual representations and comprehension (in such submissions, quite prosperous part of Russian youth, how students socio-humanitarian areas of Russian universities in the year 2017). Recorded nearly complete "reboot" shaped youth system. Overall youth international moral agenda could be considered formed. The findings are multiple and specific. For example, if the animals-cartoon characters 1990-2000's (like animal characters from the Soviet past”), is characterized by a positive connotation. For the heroes of the Internet, on the contrary, negative or neutral. The predominance of the heroes of the Internet in the category of "indefinite gender over images, entrenched in the popular consciousness through other channels. 2. to establish their relationship with for 6-12 years, changes in the system of images, filling Russian media. Material research is very relevant, as will serve as an adequate basis for specific projects within the framework of socio-humanitarian technology. Refers to the technologies used in modern Russia. The results of the research allow not only put and clarify new challenges for future research, but also, more importantly, they identify the installation, values, worldview themselves future socio-humanitarian technologists. Dramatically (compared to 2012 year) reduces the number of characters suffering from alcoholism or drug addiction. Attitude to alcohol and drugs in society becomes more neutral. In the year 2017 wave appears a large number of characters with a variety of "oderzhimostjami" (neuroses). And, basically, «neuroses» are related to some kind of "obsession". The study showed that fictional character with real images of media personalities and the objects surrounding the socio-cultural reality. The amazing feature of this connection is the blurring of the lines between objects of the invention and reality. Most-totally unexpectedly for the authors. Research methodology has the pedigree of "included" observation ethnographic methods. As a result, the material devoted to the results of the aggregation of several hundred of the most relevant characters and their intelligence. The study aims to: 1. identify changes or shifts in thinking about the world .2. to establish their relationship with for 6-12 years, changes in the system of images, filling Russian media. Material research is very relevant, as will serve as an adequate basis for specific projects within the framework of socio-humanitarian technology. Refers to the technologies used in modern Russia. The results of the research allow not only put and clarify new challenges for future research, but also, more importantly, they identify the installation, values, worldview themselves future socio-humanitarian technologists.